Annual Giving - Stewardship Campaigns

Annual Giving - Stewardship Campaigns

There are many excellent programs for soliciting pledges, any of which can deliver good results. Success will be determined by the diligence, enthusiasm and joy of the stewardship team.

If throughout the year the church has nurtured giving as a faith practice, told the story of what its ministries have accomplished, personally thanked givers at every opportunity, and has been a good steward of its resources, then inviting gifts will be easy and joyful, whatever method you use.

On this page:

4 Part Webinar Series on Generosity (UCC and the Lake Institute at IU Philanthropy) 

Part 1) Planning the Annual Communications and Development Calendar: A conversation on Planning the Annual Communications and Development Calendar led by Lake Institute’s Melissa Spas and Bruce Barkhauer, director of the Center for Faith & Giving of the Christian Church (Disciples of Christ). Two resources they will share are: an article about integrating stewardship year-round, and using a narrative budget to help congregations and other organizations communicate about how their mission and money connect. 

Part 2) Strategic Communication for Mission Advancement: The important work of mission advancement includes raising awareness, inviting partnership, and raising resources for sustainability and innovation in ministry. Effective, strategic communication enables these essential, relationship-focused activities, and helps your organization or congregation to thrive.

Part 3) Gratitude and Nurturing Generosity: Generosity is both a virtue and a practice. When we cultivate a mindset of abundance rather than scarcity in our organizations, we can begin to open up new ways of thinking about assets, capacity, and future ministry. 

Part 4) Digital Strategies for Reaching New Communities: 2020 has been a challenging, disruptive year. One result of this upheaval has been a new experience of digital communication and convening, which has the potential to open our congregations and organizations to participation from anyone, anywhere. 

Presentation on Giving Trends and Different Donor Types by David C-B. This PowerPoint presentation along with the notes reviews the changing landscape of religious fundraising and the practices and preferences of different donors. It then looks at the implications  for stewardship/generosity annual campaigns. 



Churches are welcome to incorporate these videos into their own stewardship campaigns. Please notify Charlie Kuchenbrod if you do use them. 

Why We Tithe

How I Have Been Changed by Tithing

What I Have Earned (Or Not)

Books and Links


  • A Spirituality of Fundraising, by Henri J. M. Nouwen
  • Kitchen Table Giving, by William G. Enright
  • Not Your Parents’ Offering Plate, by J. Clif Christopher
  • Whose Offering Plate Is It, by J. Clif Christopher
  • Stewardship for Vital Congregations, by Anthony B. Robinson
  • Ask, Thank, Tell, by Charles R. Lane
  • Embracing Stewardship. How to put stewardship at the heart of your congregation’s life, by Charles R. Lane and Grace Duddy Pomroy
  • The Steward: A Biblical Symbol Come of Age (Revised Ed.) by Douglas John Hall

Links (websites/Newsletters):

The following websites have excellent content, often going far beyond stewardship.  Most also offer free newsletters.  Try browsing the websites and if you like what you see, sign up for the newsletter.  Please be aware that sometimes you'll need to scroll down to the bottom of the webpage to find the subscription link.

Cultivating Faith: Worship & Bible Study Resources

Generosity is a fruit of the spirit and mark of discipleship; therefore, it is important to emphasize the giver’s need to give as a matter of growing in faith, rather than as a response to the financial needs of the church. This can happen through worship, Bible study and other settings throughout the year. It is also important and very helpful to explore one's own relationship with money.

Other Resources and Websites:


Photo by GoaShape on Unsplash

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